Shinola is a Detroit-based company known for producing high-quality, American-made luxury goods. Founded in 2011, Shinola gained fame for its beautifully crafted watches, leather goods, bicycles, and accessories. The brand is named after the historic Shinola shoe polish, which was once made in Detroit, tying the company to the city’s rich manufacturing legacy.

Shinola’s flagship store and manufacturing facility in Detroit’s Midtown neighborhood has become a symbol of the city’s revitalization and resurgence as a hub for craftsmanship and design. The company focuses on employing skilled artisans, and many of their products, such as watches and leather bags, are assembled in Detroit. This commitment to craftsmanship, combined with modern design aesthetics, has made Shinola a standout brand in the luxury market.

Beyond watches and accessories, Shinola has expanded into other product lines, including vinyl records, bicycles, and home goods, maintaining a focus on quality and American manufacturing. The brand has helped elevate Detroit’s image, contributing to the city’s cultural and economic revitalization.